On the surface, we're a B2B business. We provide a service to primarily, real estate professionals, as well as brick and mortar businesses that are trying to reach their next customers using the digital tools that are available to them. But that doesn't mean that we can't dig deeper and realize that there is a person on the other side of every transaction that we're a part of. We want to help that person, we want to hel p their business, and we look at every opportunity that